The concept behind paid search marketing quite straight forward; when a potential customer searches on a search engine for a term related to your products or services, we ensure that an advert displaying copy about your business is displayed in the most cost effective position for your return on investment targets.

knowledge | clarity | success

The Theories of Pay Per Click Search

Paid search works differently for each business, which is why it is so important to understand the values of a company’s brand, along with an intimate knowledge of their products or services to maximise its effectiveness. This is why we are sure that providing our clients with the knowledge and flexibility to run their own campaign after the initial set up period is the best way forward.

Here is an insight into some of the theories involved in paid search:

Targeting – localisation, geo-targeting and demographic targeting
Budget and bid management for paid search
Creative, testing, optimisation and reporting for paid search
Deep-linking, landing page and navigational optimisations
Integration with other online and offline marketing
Communications integration